Take-Two CEO Strauss Zelnick just flat-out confirmed the existence of Red Dead Redemption 3.

RDR 3. Image Credit: Rockstar Games

by Amidu Njiemoun, Early Game

We all knew it was coming, and we already extensively covered everything we know about Red Dead Redemption 3. Still, there is some sweet gratification when a game is actually confirmed, and now this is exactly what happened to the third entry in everybody’s favorite Western game:

Take-Two CEO Strauss Zelnick was asked if franchises like GTA and NBA 2K will continue forever-ever, and this was his reply:

“If it’s really, really great, it will keep going. I don’t know if you saw it, I just saw the new Bond film, that was great. You would like every franchise to be James Bond. There are precious few entertainment franchises of any sort that fall into that category, but they do exist. And I think GTA is one of them, I think Red Dead is one of them, NBA is obviously one of them because the game will continue to exist.”

There you have it. Clear, and to the point, just how we all like it. Now, the worrying man is thinking ‘they’re just gonna ride the franchises until they are nothing but cash-grabs’, but the good sir Zelnick has an answer for that too:

“It also requires you to be thoughtful and willing to rest the titles, so you have a sense of, ‘wow, this is a rare event. I’ve always said that annualizing non-sports titles runs the risk of burning out the intellectual property, even if it’s good. So we take the time to make something we think is incredibly phenomenal, and we also rest titles intentionally so that there’s pent-up demand for that title, so it’s a special event.”

Love it. For once, this is a corporate answer I can get behind. Now, if somebody would just tell him that NBA 2K is the epitome of a burned out IP, far from phenomenal, and long overdue a good rest, then that’d be lovely. Thanks.

Leave a Reply