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by Paul Tassi via Forbes The internet is starting to buzz again about yet another NX “leak,” this time from market researcher GfK, who reportedly has slipped in some Nintendo NX info into one of its recent surveys. And what’s been revealed is making fans both upset and confused. Among the details: – Gameplay flows between the NX console and […]
The internet is starting to buzz again about yet another NX “leak,” this time from market researcher GfK, who reportedly has slipped in some Nintendo NX info into one of its recent surveys. And what’s been revealed is making fans both upset and confused. Among the details:
– Gameplay flows between the NX console and NX handheld device
– Gameplay graphics are 900p/60fps
– The box includes the console, a controller and a sensor bar
The problem with using a survey like this as gospel is that GfK might not have any idea what they’re actually talking about. While Nintendo may have given them specific information about the NX, it seems unlikely it would find its way into a survey like this. GfK could just be extrapolating test question info based on rumor or the precedent set by the Wii U in order to craft a survey for a client who might not even be Nintendo.
In the first line above, the survey says that gameplay flows between the NX console and an NX handheld, seeming to reference rumors about the console being both a console and handheld. Yet in the box itself is only the console and a controller, which would imply that it’s just a set-up like we have now with the Wii U and its touchscreen gamepad where gameplay also “flows” between them.
But what really makes no sense is stating outright that the consoles graphics are 900p/60fps, which is actually a step backward from many of the Wii U’s current titles. There have been Wii U games at 900p/60fps, but also 1080p/30fps and 1080p/60fps, depending on the title. It is entirely illogical that the NX would lock graphics at one resolution and framerate, and if they did, it (hopefully) would not be 900p/60fps on a console meant to be an upgrade from the Wii U.
So while the survey itself is supposedly legitimate, it’s unlikely all this information is. I talked to an ex-GfK employee who has done tons of these kinds of surveys, and he says there’s no way to know whether or not the information is based on fact or theory. A survey like this is usually a fact-finding mission for consumer preferences. For new products, they will invent a price, for instance, six prices, and see which one tests better. So any piece of this information could be a test about what consumers would want or not want to see in the NX.
But could some of the information be valid? Again, we have no idea because nearly a month into 2016 Nintendo is still refusing to talk about the NX, a system that all analysts predict is supposed to come out by the end of the year.
The problem is that Nintendo’s silence will continue to be filled by rumor and speculation for as long as they’re not saying anything. Last year it was their supply chain partners who couldn’t shut up about possible NX info. Then it was people crawling over Nintendo’s patents. Now it’s their own market research firm. This isn’t going to stop until Nintendo themselves comes forward with some solid, concrete information about the NX.
Nintendo already has their Direct format down cold as a way of effectively distributing information, so it’s high time that they at least put an NX Direct on the calendar. Some have suggested they’re going to wait until E3 2016 in June to give out any info, but that’s waiting way too long, unless the system isn’t actually going to come out until Holiday 2017 (which it very well might, with the way things are going).
Nintendo just needs to say something, anything concrete about the NX at this point, or these misleading rumors are going to continue to dominate the conversation about the future of their brand.
I’ve reached out to Nintendo for comment about this alleged leak.
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